Tips From Semalt On How To Exclude Multiple Domains And Referral Spammers From Your Google Analytics Statistics

In the world of digital marketing, internal traffic, malware, and referral spammers have become a real threat to small organizations. Marketers operate online businesses with a sole aim of achieving huge returns in the long run. However, their dreams have been shuttered by the Trojan virus, malware, and fake traffic driven to their sites by spammers. Presenting statistics full of internal and fake traffic can be such a nuisance.

Nik Chaykovskiy, the Semalt Senior Customer Success Manager, says that different methods and techniques have been put forward to help marketers and website owners to fight off and filter Google Analytics referral spam. Excluding multiple domains from your statistics and report have become one of the simple tasks that can be executed on the online platforms. However, vigilance and proper implementation are required to make the techniques work for your website.

Using custom filters to exclude multiple domains from your report

A number of regular expressions are supported by custom filters. When it comes to matching multiple domains using single filters, switching your method of operation from predefined filters to custom filters is the best option. Earlier, website owners made remarks on how difficult it was to filter multiple domains that continued to pop up in your report every single minute.

How to filter spammers in your Google Analytics statistics?

  • Add a filter name and name it in the way you like. For example, "Spam sites."
  • Add a filter type. In our case, work with "Custom" filter
  • Create an "Exclude" button
  • Add a filter field. "Referral" is most acceptable in this case
  • Implement your filter pattern
  • Click the "Apply Filter to Views" button. Apply the filter to all the website data.

Referrer spammers tend to double the number of legit visitors in your site whenever you have a look at your Google Analytics statistics. Hiding known spammers, malware, Trojan virus, and other threats in your Google Analytics setting does not help that much.

To avoid being a victim of referrer spammers and internal traffic, install WordPress on your PC and keep it updated. In most cases, visiting unknown sites exposes you to spammers and malware vulnerabilities, avoid visiting the sites unless you are using text browsers. Other techniques have been put in place to block ghost spammers from accessing and taking control of your site. According to experts, ghost spammers or attackers tends to use fake hostnames to access or visit your site. Creating a valid hostname filter not only blocks spammers from affecting your website but also keeps off threats and malware from affecting your site.

Having Google Analytic statistics that is free from referrer spammers and internal traffic entails a lot of vigilance. You don't have to keep adding endless filters to block malicious hackers and referrer spam. Adding a valid hostname filter excludes multiple domains and hackers trying to take advantage of your cyber security. Referrer spam is getting out of control and consuming a lot of time and money.